How do you tell the story of a campaign that turned the world pink?

For the Barbie movie campaign, the challenge was bigger than documenting media placements. The campaign itself had become a cultural moment, so the case-study film needed to feel like part of Barbieland.

I developed Media Maven Barbie as the guide through the campaign, using a playful mixed-media approach that combined practical stop motion, motion design, traditional editing and AI-assisted animation.

The film follows the campaign from “Entering Barbieland” to “Out of the Box and Into the Real World” and ultimately “Turning the World Pink,” showcasing how Barbie moved across digital platforms, social, streaming, out-of-home and real-world experiences.

ROLE

Creative Direction • Case Study Film • Concept Development • Motion Design • Stop Motion • AI-Assisted Animation • Editing • Voiceover Direction• Scriptwriting• Producer